Have you found some images and/or video that you would like to incorporate into your 市场营销? Here are some steps you should to take when licensing photo or video assets:
1. 确定预算
- We have often found that photographers are willing to be flexible with their pricing, however it is helpful to know your budget before establishing contact.
2. Finalize your licensing terms and conditions
- 我们使用相同的许可条款 & conditions for all photo and video procurement, however we update the document to include a description of the images and/or video we are interested in licensing. We often include links or screen shots of the assets to avoid confusion and be explicit.
- 看到我们的 照片 & 视频授权条款 & 条件 举个例子. Feel free to adapt the language used in this form to create your own terms and conditions.
- Our licensing terms and conditions always stipulate unlimited usage rights in perpetuity (meaning we have the rights to use the assets in an unlimited capacity across all platforms for an unlimited amount of time). 我们建议您也这样做.
- We also include the ability to transfer usage rights to our partners (see section 3). We highly recommend you include language that allows you to do the same. This means you will be able to freely share images with your partners (including VTC) so we can assist in 市场营销 your destination. This is an essential practice for maximizing your 市场营销 dollars.
3. 联系摄影师
- Let the photographer know you are interested in licensing a photo or video.
- Confirm that he/she is the original creator of the asset(s) and that he/she has the legal ability to license the asset(s) to your locality.
- Ask 百老汇会员注册 the size and quality of the image and/or video. Make sure the assets are high resolution.
- Images should be 百老汇会员注册 8’’ x 12’’ at 300 ppi (or larger), JPG or TIFF format. If an image isn’t high resolution, you could negotiate a break in price.
- Video clips should be at least 1920 x 1080 (16:9) or larger (4K). We do not recommend licensing video clips less than 1920 x 1080 (HD quality).
- Share your terms and conditions document.
- 要求报价.
4. 就价格协商或达成一致
- Once both parties agree on a price, move forward with the purchase.
- 完成付款前, double check the quality of the delivered image(s) and/or video to make sure it is as described.
5. 最佳实践
- Give photographers credit whenever possible.
- Ask media and industry partners to do the same.
- Keep your images and videos organized so you and anyone else in your office can easily find and utilize them in your 市场营销 efforts.
- Keep your licensing paperwork organized so it can be located efficiently.
- Whether this means keeping them in the same folder with the assets or uploading them into a digital catalog that allows for easy organization, this step is crucial to protecting you and your assets. That way when the next person is in your position, he/she can find the paperwork if necessary.
- Share your newly procured images and/or video with VTC. 这是如何.